Key Take-Aways from a Recent L(a)unch and Learn:
The Keystones of Pitching
Last week, Trey Scott, WatchPitch CEO and Founder spoke to business owners, Founder’s and Start-Ups at Asheville’s Climate City co-working hub, The Collider. As attendees listened and later, crafted and recorded their WatchPitch he emphasized a few important take-aways:
- Keep it Simple
The Keystones are a very specific sequence that invites listeners to imagine a world with your solution solving the problem that everyone can relate to. WatchPitch created a guide to help you be concise, articulate, and clear with this approach. You can access it HERE.
- Practice Makes Perfect
Practice is important. 60-seconds is plenty of time and it is also very calculated to bring immediate value and compelling information to your listener. The more you practice, the more natural your pitch will become. DOWNLOAD the App and check out the COACHING that is available to support you
- Share your Pitch
Once you have comfortably created your WatchPitch it is time to share it! Sharing your WatchPitch allows you to gain immediate feedback while helping your idea and business to gain visibility with investors interested in early opportunities. CLICK HERE to see some examples. Gaining visibility also opens doors to strategic partners. Sharing is key !
OCTOBER 15TH – 2018
You have 60 seconds to describe the essence of your business.
If you are feeling a little stressed it’s okay, you are not alone. A 60-second “elevator” pitch is no easy task. We’ve broken it down into four simple steps. Once you nail this, you can easily convey the keystones of your business and your purpose in 60 seconds or less.
The first part of your pitch is where you convey your story and purpose. I recommend only allocating a few sentences to this. This is where you want your audience to imagine your business or product on the market.
Problem or Challenge
Here is when you explain the problem you are solving. This is where you share the value you are providing to your customers. Ask yourself, “Why do customers need your solution?”
Explain what your business offers. Ask yourself “how are you solving the problem you just explained”. Your solution is unique, simple, efficient. It has the promise of a bigger future.
This is when you point to the marketplace, the demand for your business and how your idea and your solution will meet this demand. You invite your audience to join with you to meet this demand and be successful, together!
If I were the CEO of Apple, doing an elevator pitch to introduce the iPhone, this is how I would craft the pitch using the outline described above. I am using this example as a point of reference because it is widely known. Your pitch will have more substance to it but this is just a framework to get you started!
“Imagine a world where you can find answers to your questions, document your life in real time, listen to your favorite music, and connect with anyone in the world… all at the swipe of a few buttons. ”
“Until now, these functions have been limited to the desktop computer. People currently do not have the mobility or easy accessibility for all of these connections and functions.”
“The iPhone has a sleek design and an easy to use interface. It has all the capabilities as your desktop computer at home, but it fits in the palm of your hands.”
*“The mobile smartphone industry is a billion dollar industry and growing.”
*Note: If you are searching for statistics on your industry revenue and growth you can visit Ibis World
Now that you have this sample framework for the essence of your elevator pitch, it is time to practice! Click on the WatchPitch.com, download the app and upload YOUR pitch in moments.